Turn Your Mission Into a Business

I have a workshop called Turn Your Mission Into a Business. The end result is the discovery of a business that you can do… doing things you love to do… in a way that makes money for you. (If this sounds like something you might be interested in, pop on over to the website.)  In the course of working with a participant, I said some things that I think you might find useful, as well.

Remember to keep the end in mind… a business that you love, that you love to do, and that will make you money (at a level that you find acceptable… whatever your definition of that is — which may change over time.) If you aren’t already loving what you do to make money (at least 70 percent of the time… higher is better), then you aren’t there, yet.

One of the reasons for finding/describing your business in terms of how it relates to your mission, is that your mission energizes you. There are plenty of things in a job and in business that drain you and drag at you. When your job or business is generally in alignment with your mission, the energy can transfer from the one and provide the impetus to help you get through the parts that drain and drag.

Are there parts of a business (or even a job, for that matter) that you won’t enjoy? Yes, certainly. Almost all small, startup business owners have to do almost everything related to the business, at the first. And, down the road, the goal is to be able to farm out all the parts that you don’t want to do, keeping the fun parts for yourself. Part of this process (of finding a business that aligns with your mission) is to help you figure out in advance what the fun parts are so you aren’t outsourcing 90 percent of the business… because some of the leftover will be administrative stuff, not the fun stuff. (And if you find the administrative stuff fun, then open a business just doing administrative stuff.)

Another side benefit of turning your mission into a business is that your mission statement is already written (almost). Since the business will be a subset of your personal mission (life purpose, aim in life, calling, whatever words you choose to call it), the business mission and statement will be a subset, as well. (Check out the article Do You Have a Mission Statement? on one of my websites for more about mission statements and what they can do for your business.)

Have you found your mission? Is your business a subset of your mission? Tell us about it (use the comments box.)

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Passionate about Passion

As I was working on one of my books (Starting Your Creative Business), I wrote about three prerequisites you need to have before you even start.

As I wrote about them, I realized that those three things (Passion, Persistence, and a Plan) are also things you need throughout your whole business life (and can make the case for throughout your whole life – business or otherwise.) You may have heard of these before, but, if you are like me (and most of us), an occasional reminder is in order. And so, let me just touch on them briefly here. Today I will talk about Passion and post the other two over the next couple of days.

Passion

Passion is the driver that keeps us going. I find it interesting that one of the hallmarks of depression is a lack of passion (in just about every area). We are built to be passionate about something (and sometimes more than one something.)

In terms of owning and running your own business, you need a passion for the point of your business (not a passion for business, but for why you are in business.) You need that passion

  • to stay connected with the business
  • to provide the “oomph” to keep going on the days when obstacles arise
  • to enjoy the business
  • and to point towards your mission in life.

Passion is the underlying driver behind a sense of misson – first personal mission and, later, business mission. (If you haven’t found that passion or your Mission in life or for your business, I encourage you to check out the Mission Discovery webpage at my site… you can find your mission AND live it.)

(By the way, if your business mission isn’t a subset of your personal mission, I can predict a lack of success for you. A business should have a mission (and a clear mission statement). If your business doesn’t have a mission, then it is like a ship without a rudder – drifting wherever the tides of the economy sweep it — usually to the rocks of ruin. If the business mission isn’t clear and a subset of your personal mission, then it is like a ship whose captain has ADD – always running after the latest rumor of treasure… and never arriving at a destination.)

There are some people who can’t point to a particular passion. Sometimes it’s because they have multiple passions and sometimes it is because their passion has been beaten into submission. The former have to simply choose one for their business (okay, technically, some people can have two or three businesses at once… but not most of us). The latter need to find help and therapy to rediscover their passion.

When things get tough in your business, your passion can see you through. Are you passionate about your business… or at least, the point of your business?

How has passion played a part in your business? Or have you lost that passion? Tell us about it.  Use the comments box and share that passion (or lack of) with us.

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