Goal-setting: What Can Backfire

In my post Get Clear on Your Goals, I talked about the need for getting clarity on your goals… including being specific. I even gave a couple of possible examples. But one of the examples I gave has a potential to backfire.

The example I used said, “I want 10 new high-dollar customers next year, each one bringing at least $100,000 in gross sales of business for me.” If you do the math, that means an additional one million dollars of gross revenue. I don’t know of anybody who would turn that down.

However, just because you wouldn’t turn it down, doesn’t mean that you will achieve it. Part of the point of creating clear and specific goals is so that your non-conscious mind will have a very clear picture of what you are trying to achieve. When your non-conscious mind understands that, it starts looking for ways to attain it. Within limits.

One of those limits is believability. If that part of your mind doesn’t believe it’s in the realm of probability, then it just dismisses the whole thing.

You’ve heard that voice in your head before. You said, “I’m going to ….” and stated your goal. And that voice in your head said, “Yeah, right. Like that will ever happen.”

Please note, this is NOT the voice in your head that gives the “Yeah, buts”. That voice is the one we talk about in Mistake #2 of the 7 Mistakes That Sabotage Your Success™. This voice is about what is doable.

If your currently are only bringing in $50,000 in gross revenues per year, your non-conscious mind is going to dismiss your goal of $1,000,000 additional revenue next year. Even if you break it down into 10 clients, etc.

On the other hand, if you are currently doing half a million dollars in revenue with 4 clients each brining $100,000 and the remainder divided among another couple of clients… then your non-conscious mind will more likely believe that it is possible. After all, it much easier to believe that you can double your business than to believe you will suddenly increase business by a factor of 20.

You can convince your non-conscious mind that it can attain a “stretch” goal, but not one that requires magic or a miracle.

So, by all means, create a clear and specific goal that is ambitious. But keep it in the realm of possibility for YOU – what you can achieve if you work hard, work smart, work persistently, and are willing to be accountable for.

If you are looking for more information on setting clear goals, or you have a question about Mistake #2 (or any of the 7 Mistakes, for that matter), you might want to check out the 7 Mistakes That Sabotage Your Success™ audio. It is chock-full of information to help you succeed.

Have you set a goal that didn’t happen because it was too ambitious for your mind to accept? What happened? Did you correct it or did you give up?

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