Pay Now or Pay Later

I had some questions about a post where I talked about information overload and trying to get answers for yourself. (Reminder: I am a big proponent of self-learning. I do it all the time. That’s why I can speak with such authority about the drawbacks that come along with it.)

I had to point out that if you are trying to learn it all yourself (usually done in an attempt to save money), you are actually going the expensive (and often painful) route.

It is expensive because in order to learn what you need for right now (when self-taught), you also have to learn what you need next month, next year, and five years down the road. You have to do that.

Why? Because, if you don’t learn the whole thing (before you really start), you won’t know what really comes first, what should happen second, then next, and next and….

While a few people can do that, you know what happens with most of us? We learn the first couple of things, and then we give up. The way most of us are wired, we need to start putting what we have learned to some kind of use. If we don’t, a couple of things happen:

1. We lose our motivation… and thus, our attention.
2. We forget what we have “learned”, already. (Learned is in quotes because we didn’t really learn it… we accessed the information, but because we didn’t have the opportunity to put it into action, it was quickly overwritten with new information.)

So, the way to really “get” it, is to learn the first step and then use it. Put it into action. Implement. Then, learn the next step. Do it. Then the next.

Each piece that you implement gives you feedback and you can make course corrections as you learn the next step.

Back when I was programming (and later when I was managing programmers), I quickly learned that the best way to teach myself a new programming language (or a new way to apply one I already knew) was to have a project to use it on. Trying to proactively learn it just never got anywhere. But, learning it to apply to an at-hand project made it real. It gave me feedback as to what I needed to learn. And to what was correct and what was ineffective (if not downright disastrous.)

If you have taken a course where you really learned something, you probably went through the same experience. You were given the information (from an instructor, a book, a video, etc.), then given an exercise (or two) that required you to use what you had just been told. After you had done the exercise, you had a much better understanding of the information and how to use it. Then, you moved to the next lesson which built on the knowledge you gained from the previous lesson. And the pattern repeated.

(I realize that you may have had classes in school where it was just information followed by information followed by more information. How much of that do you actually have, now? You see what I mean?)

So, back to your business.

If you don’t know what you need to know… and what order to learn it in… how can you learn what you need so you can make your business successful on your own?

And that is why I said that your fastest way to success in your business is to get a guide… a mentor… someone who has been down that trail and can tell you what you need… and when.

Yep. You will likely have to pay someone for it. You are NOT paying for their time. You are paying for their hard-won knowledge, their experience, and their mistakes. The faster you want to go, the more you are likely to pay… because the guidance needs to be customized for your business, for your personality, and for your goals.

But here’s the thing to remember… you are going to be paying a lot more if you do it yourself. (The payments may be spread out longer, but loss of money (and time) while you are learning is something that can’t be regained.)

If you aren’t in too much of a hurry, you can go to seminars and training that will lay out what most people need to do… and the order they should do it in. It’s not as good as a personal guide or mentor, but it is better than trying to learn it all on your own.

One of the things you need to do is to decide how quickly you want/need to be a success. The answer to that determines how much you should invest in a guide to help you get there.

Looking for a guide to help you? I may or may not be the right one to help you, but we’ll never know if we don’t talk. Go ahead and contact me. If we aren’t the right match, I’ll do my best to point you to someone who would be.

What experiences have you had (good and bad) in trying to learn things on your own? Share with us in the comments and let us all benefit from your experience.

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The “Gotcha” of Easy Information

There is a hidden drawback to the proliferation of information and its easy accessibility.

If you want to find out what to do for your business and how to do it, you can find it. It might be free or it might cost a small sum, but it is easy to find out.

But that’s good, right? What’s not to like?

It’s good… and it’s bad. Yes, you will find information. It is likely that you will find TONS of information. In fact, if it’s a common problem or not too specific, you will find pages and pages of information… maybe even hundreds of pages of information.

So what is the drawback to that? The proliferation of information means that you find things that pertain to your situation and things that won’t. However, it will all appear to apply. Then you will run across some that appears to apply but clearly conflicts with other information you found that also appears to apply.

So which do you believe and how can you possibly implement conflicting information?

That is exactly why trying to find all the information you need on your own is actually counter-productive. It is also why we end up hiring people who have the knowledge we need and allow them to use their knowledge and experience on our behalf.

There is a move afoot in the online world to create what are called “curated” sites. These are sites that have one or more curators (yep, just like a museum) who weed through the contributions and the information; throw out the bad stuff; and help make sense of things. ASK.com is an example of such a site that has been doing that long before it became popular.

In other words, it is acknowledged experts helping make sense of the information that is pouring in, so we can sort fact from fiction, useful from useless (or even harmful.)

I admit to being a knowledge junkie. Part of my personality and my strengths is to keep learning stuff. It is fun for me… and useful, as well. I use that wide range of knowledge and information on behalf of my clients and create meaningful results from it.

Even so, I recognize that I can’t learn enough about all things I need to know to do it all on my own. And neither can my clients.

If fact, that is one reason my clients hire me — it is cheaper for them to “buy” the analyzed, digested knowledge from me than for them to spend the time searching for it all, sifting through it to find the really useful stuff that works, and then figure out how to implement it in their situation.

In essence, they are buying more time for their business. The trade of a few dollars for more hours in order to move the business forward is one that smart business owners will take every time. (That’s because it’s the only way to buy more hours… and more hours means more business in the door.)

If you’ve been around me very much, you will hear me say how I provide “just in time” learning for business owners. They learn what they need to know for their business right now (and the near future) so that they can implement it right away. The things they can’t implement for two years can wait a little while.

In a sense, you could say that I am providing curated knowledge to my clients so they can build their business faster and get to higher profits more quickly. And isn’t that what all of us are trying to do?

What about you? Are you still trying to learn it all by yourself? Is it time for you to accelerate your learning (and your profitability)? If you’re ready to get on the fast track, contact me and let’s talk about where you are and where you need to go. There’s no cost to talk and no obligation. You might be surprised at what you learn.

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Which is Harder – Learning or Doing?

I recently read an article by Pamela Bruner (of MakeYourSuccessEasy.com) where she pointed out that information used to be hard to come by and was treated as a precious commodity. However, now, in the information age, getting the information is the easy part.

The hard part is implementing what you learn.

It’s so easy to think that once you have learned something (as in read the information), you have the results (whether the results you are looking for are tangible or intangible.)

Many times when I teach (either in a class or one-to-one) I will make a point and hear “Yeah, yeah, I know that already.” Upon investigation, what I often discover is that they have heard it before… and because they have heard it before, they think they know it. But it isn’t operational in their lives!

If it isn’t operating in your life, then you have acquired information, but you haven’t learned it, yet.

Most of us have two problems:

1. Not knowing what to do (to move our business forward)
And
2. Not doing what we know.

Most business coaches will tell what you need to do in your business. You need a business plan — here is what one looks like… now do it. You need to network — go to this group and do it. You need… now do it. And then, once you know what you should do, they expect you to do it. If you can’t, well… get over it.

However, for most of us, that is not enough. And that is one of the ways I am different. It is one of the reasons I am a mentor rather than just a coach. Yes, I do coaching, but more than just coaching. I will tell you what you need for your current phase of business, but then I help you take the steps to actually do it.

Additionally, there are things you already know you need to do. You may even know how to do them (or at least the steps you should take.) However, you have roadblocks that keep you from the actual doing. Together, we demolish the roadblocks so that you can effectively implement what you know you need to implement.

And that’s why I say that I transform accidental business owners into successful entrepreneurs. A transformation happens… and you become capable of doing what you know.

Please understand that it is important to acquire the information. You have to know what to do before you can do it. But once you understand the what (and even the how), you have to actually do it for it to count. And that is where so many small business owners (along with the rest of humanity) fall short.

But remember, it doesn’t have to be that way. Help is available, if you are willing to reach out for it.

Are you the one that is right for me to help? You’ll never know if we don’t talk about it. Take a look at an Interview with John to learn more. Then contact me if it looks like a good fit. After all, we’re talking about the success of your business… and your life (they are interconnected, you know.)


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Tackling the Time Monster

I am going to make a prediction: you don’t have enough time to get everything done.

Everyone is “time optimistic”. We always think we will have more time in the future than we do today. As a result, we put things off to the future “when we will have more time”. Of course, the future arrives and we discover that we are just as busy as before… with the added activities that we put off.

How do we tame this monster?

1. Acknowledge the problem

As with any problem/issue, we must first admit we have a problem. Until we recognize we aren’t managing our time well in the present, we won’t begin to work on a solution.

But, we also must recognize that we WON’T have more time in the future. Things will NOT be better. If anything, they will be worse. (It doesn’t even get better when you retire. I can’t tell you how many retirees have told me “I am so busy. I don’t know how I had time to work before I retired.”)

Only what we put into place today will serve us in the future. In other words, we must get control of it today or we are just making it worse for ourselves down the road.

2. Recognize that we can’t do everything.

As much as we want to, we can’t do it all. In fact, we can’t even do a significant portion of it. But, that’s okay! We aren’t SUPPOSED to do it all. Humans are wired to be interdependent. It’s why we specialize… and why we learn to rely on others and their help.

We don’t grow all of our own food, weave our own cloth, make our own clothes, smelt our own iron, build our own cars… you get the idea. Once you get this firmly internalized, you will quit trying to do it all. Instead, you will gladly allow others to do their part while you focus on your part.

Then — of the part that is ours to do — we have to recognize that we cannot do everything that is available to us. Those things that are available are OPTIONS. We must choose among the options because some of them are mutually exclusive (the old saying “you can’t have your cake and eat it, too” is an example of this.) Others are not necessarily exclusive, but are like options on a menu — you don’t have the physical capacity to indulge in all of them at the same sitting.

There will always be trade-offs. Which brings us to the next point:

3. Organize and prioritize

More correctly it would be Prioritize, Organize, and Prioritize.

You choose what is important to you, eliminating options (for the time being, anyway.) This is the initial prioritize I mentioned.

Next, organize your choices, prioritizing them according to their importance (and urgency). If you aren’t familiar with Stephen Covey’s priority matrix of “Urgent and Important; Important (but not Urgent); Urgent (but not Important); and Unimportant”, I encourage you to learn about it. It can make a significant difference in what you accomplish.

Then, address them in priority order.

Finally,

4. Build in time for the unexpected.

When you realize that some things will take longer than expected… and that unexpected things will happen — things you never scheduled — you take a step towards time freedom. Now you can “expect the unexpected” and plan for it in your day.

When you do this, you have a time cushion built in. And when you have that, you regain control of your life and of your time. No longer is it a disaster if something takes longer than planned. Over time (no pun intended), you will get a feel for how much extra time you need to build in — based on your business, your abilities with a given task, and your ability to have others (employees, outsourcing, partners) help you.

You are probably thinking, “but what if there aren’t any unexpected events and things DON’T take longer than expected. What about all that extra time I built in?”

If you have extra time, is that a problem? Isn’t that your goal to start with? But, also, if you are addicted to work and just can’t stand to relax and have a little free time, then use those little tasks that are always around to fill the time. Just don’t mistake those as important or urgent tasks — they are OPTIONS that you now have time to explore.

Do you have a special situation? Need more help with the details of tackling the Time Monster? Join my clients who have found ways to take 3-day weekends and week-long (and longer) vacations from their businesses… and still make money! Contact me to see how you can do it, too.

Or maybe you have your own special tip or technique for dealing with the Time Monster. We’d love to hear about it. Share with us in the comments section.

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Are You Planning to Succeed?

In theory, you planned out your year before it started. You got that done over the break between Christmas and New Year’s. Or at the very least, you got it roughly planned out with the first quarter seriously planned.

That’s the theory, anyway. If you are like 95% of small business owners, you haven’t done ANY of it (either personal OR for business) — even if it’s July.

You know that it’s important. You know the sayings, “If you don’t know where you are going, any road will take you there” and “In the forest, a compass is more important than a clock” (because going in the right direction is much more important than going fast in the wrong direction.)

Still, it seems like a lot of work… and the payoff seems doubtful. After all, how often do things come up that force you to change plans? All the time, of course.

Not only that, but planning out the year is a lot of work. And pretty tedious, too. Unless you are an accountant-type, you probably glaze over at the very thought of planning out the upcoming year. So, you put it off. Several times.

Finally, you decide that you have put it off so long, that it’s too late, anyway, so you blow it off.

And then, as you look back over the year from the vantage point of December, you join that chorus of folks who complain about how bad the year was. Well, maybe next year will be better.

But, it won’t, you know, unless you do something to MAKE it better. That something is planning.

I have good news! It doesn’t have to be painful, and you don’t have to become an accountant to be a successful planner. And you don’t have to wait until the New Year to do it.

You can sketch out the plan — after all, when you are in the woods a sketched map with you is better than a detailed topographical map back home. The same is true for your business. Remember — when you write it down, the brain starts doing things on your behalf.

You can “rough plan” the whole year and do more detailed planning for the current and upcoming quarter. This way, you don’t have to forecast what next December will look like. (You should do this for your day-to-day planning.) For your major goals, you might want to “sketch out your map”.

How do we “sketch our map”?

Start by figuring out what you want your business to look like at the end of the year (whether calendar or fiscal year). Pick 2 or 3 major things. (Some people like to imagine themselves at the end of the year, looking around at what they have accomplished in their business. Others like to look at what they don’t have in their business — but wish they did — and make that the basis for their year-end accomplishments.)

It might be a specific increase in cash flow (25% for example), or a 10% increase in customers, or a new building, or being able to afford (and hire) employees, or…. Whatever improvements or accomplishments you want in your business by the end of the year, write them down.

(No need for glazing over here. This is just a list of 2 or 3 things you really want to happen by the end of the year. No big deal.)

For each major thing you wrote down, figure out what it will take to get there. Once again, no need to glaze over. Just list the high level steps that need to happen. Once you have those, then put more detail under them. You can do this as many times as YOU need to. The result will be a list of concrete steps that you can do to make it happen.

Suppose, for example, that you have a goal of being in a new building by the end of the year. Your list might look like this:

Be in a new building (by Dec 1.)
Steps:
Figure out space needs and optimal layout
Determine maximum amount can afford to pay
Check with accountant (consider cash flow and reserves) (lease or buy?)
Find and acquire new space
Decide on area and location
Start looking for space
Talk with agents and networking buddies
Look at possible locations
Decide on one
Negotiate lease (or purchase)
Sign contract
Move in
Plan for work disruption
Make sure all utilities and network connections are active
Schedule move-in
Move
Throw party to celebrate

Finally, working backwards, figure out what needs to happen by when in order to accomplish them. The example above has the tasks in roughly the order that they need to happen. If yours aren’t, rearrange them so they are. Then put start and end dates on each one.

Are there more details that may need to be planned? Sure. But you don’t need to deeply plan the move-in when you are still just looking at areas and locations. (You can if you want to, but you don’t have to.)

Is there more that can be done? Yes. However, if you get as much of that done as possible, you will have a head start over previous years (and probably over your competitors.) If you have questions, go ahead and contact me. We may be able to get you on your path very quickly.


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